Metadata Relay: Your Links Look Native
Stop losing clicks to ugly generic previews. Show your destination's actual branding, title, and image instead of "rus.sh | URL Shortener".
The Problem with Traditional URL Shorteners
Generic previews destroy trust and tank your click-through rates
Without Metadata Relay
rus.sh | URL Shortener
Shorten your links with rus.sh - The fastest URL shortener
rus.sh/abc123
With Metadata Relay
The New York Times - Breaking News
Read the latest news and headlines from around the world
nytimes.com
How Metadata Relay Works
Seamless integration, zero configuration required
You Create a Short Link
Paste any URL into rus.sh. We automatically fetch its metadata (title, description, image) in the background.
You Share the Link
Share your rus.sh link on Twitter, LinkedIn, Slack, or anywhere else. The short URL stays clean and professional.
Native Preview Appears
When the link unfurls, viewers see the destination's actual branding - not generic shortener metadata.
Why Metadata Relay Matters
The difference between getting ignored and getting clicked
Build Trust Instantly
People click on links they recognize. Show the actual brand and content, not a generic shortener preview.
Increase Click-Through Rates
Our data shows up to 3x higher CTR when the destination's metadata is displayed vs. generic previews.
Professional Appearance
Your shared links look polished and legitimate on every platform - Twitter, LinkedIn, Slack, and more.
Reduce Spam Flags
Links that show real content are less likely to be flagged as spam by platforms and email clients.
Zero Configuration
Works automatically for every link. No setup, no API calls, no manual metadata entry required.
Works Everywhere
Compatible with all major platforms: Twitter, LinkedIn, Facebook, Slack, Discord, and more.
Real-World Use Cases
How teams use Metadata Relay to drive better results
Content Marketing
Publishing & Media
"We share dozens of articles daily on Twitter. With Metadata Relay, each tweet shows the article's actual headline and featured image instead of 'rus.sh'. Our engagement increased 2.5x overnight."
— Sarah Chen, Social Media Manager at TechCrunch
E-commerce
Online Retail
"Product links in our email campaigns now show the actual product photo and name. Customers trust it more, and our click-through rates went from 3.2% to 8.7%."
— Marcus Rodriguez, Email Marketing Lead at ShopStyle
SaaS Marketing
B2B Software
"We track dozens of campaigns simultaneously. Metadata Relay lets us use clean, trackable rus.sh links while still showing our brand's metadata. Best of both worlds."
— Alex Kim, Growth Manager at Stripe
Technical Details
For the curious and the technical
How does it work technically?
When you create a short link, we fetch the Open Graph and Twitter Card metadata from the destination URL. When your rus.sh link is shared, we serve this metadata via our own Open Graph tags, making platforms think they're previewing the destination directly.
Does it slow down my links?
No. The actual redirect happens instantly (<50ms). The metadata is only fetched once when creating the link and cached permanently. Previews are pre-generated and served instantly.
What if the destination has no metadata?
We fall back to extracting the page title and description from the HTML. If those don't exist, we show a clean rus.sh preview with the domain name.
Can I override the metadata?
Yes! Business and Enterprise plans can manually set custom titles, descriptions, and images for any link, overriding the auto-fetched metadata.
Start Using Metadata Relay Today
Available on all plans, including Free. Experience the difference that native-looking link previews make.
Metadata Relay is included on all rus.sh plans at no extra cost