🚀
vs🔗
rus.sh vs Bitly
An honest, detailed comparison updated October 2025
The original link shortener, now focused on enterprise
TL;DR
Choose rus.sh if you want:
- Better value - more features for less money
- Metadata relay for better social previews
- Longer analytics retention
- Developer-friendly API and docs
Choose Bitly if you want:
- Brand recognition (at higher cost)
- Large enterprise with specific integrations
Feature-by-Feature Comparison
Pricing & Limits
| Feature | rus.sh | Bitly |
|---|---|---|
| Free tier links/month | 25 | 10 |
| Pro plan price | $29/mo | $29/mo |
| Pro plan links/month | 500 | 500 |
| Transparent pricing |
Core Features
| Feature | rus.sh | Bitly |
|---|---|---|
| Custom slugs | ||
| Analytics retention | 6 months (Pro) | 30 days |
| Metadata relay | ||
| QR codes | ||
| API access | Pro+ | Premium only |
Team Features
| Feature | rus.sh | Bitly |
|---|---|---|
| Team collaboration | Business+ | Enterprise |
| Max team size (Business) | 5 users | 2 users |
| Role-based permissions | ||
| Unlimited team (Enterprise) |
Advanced Features
| Feature | rus.sh | Bitly |
|---|---|---|
| Custom domains | Business+ | Premium+ |
| Bulk operations | ||
| Webhooks | Business+ | Enterprise |
| Premium short slugs (4-6 chars) | Premium | |
| Ultra-short slugs (2-3 chars) | Enterprise | Enterprise |
Developer Experience
| Feature | rus.sh | Bitly |
|---|---|---|
| RESTful API | ||
| Official SDKs | 4 languages | 3 languages |
| API rate limits (Pro) | 1,000/hr | 100/hr |
| Open documentation |
Pricing Comparison
🚀
rus.sh
Free$0/mo - 25 links/month
Pro$29/mo - 500 links/month
Business$99/mo - 5K links/month
Premium$199/mo - 25K links/month
🔗
Bitly
free$0/mo - 10 links/month
starter$8/mo - 50 links/month
basic$29/mo - 500 links/month
premium$199/mo - Custom
Switching from Bitly? We Make It Easy
1
Export Your Data
Export your links and analytics from Bitly (we will show you how)
2
Bulk Import to rus.sh
Use our bulk import tool to migrate all your links at once
3
Test & Verify
Verify all links work correctly. We offer migration support if needed.
4
Start Using rus.sh
Cancel your Bitly subscription and enjoy better features at lower cost
Need help migrating? Our support team offers free migration assistance for Business and Premium plans.
Ready to Make the Switch?
Join thousands who have already migrated to rus.sh for better features and pricing