Built for Developers, Priced for Everyone
We started rus.sh because link shorteners were either too expensive, too limiting, or too complex. We built something better.
Start Free TodayOur Story
In early 2024, we were building a marketing tool and needed a URL shortener. The existing options were frustrating: either overpriced enterprise tools with features we didn't need, or "free" services that plastered their branding everywhere and sold our data.
So we built rus.sh. A link shortener that does one thing exceptionally well: shortens URLs and gets out of your way.
Today, rus.sh serves millions of links per month for developers, marketers, and businesses of all sizes. We're profitable, sustainable, and focused on making the best URL shortener on the market—not the most feature-bloated or the most expensive.
Why "rus.sh"?
The .sh extension represents shell scripts and developer tools. It resonates with technical users and suggests speed and efficiency.
"rus.sh" means "rush" + "shell"—NOT "Russia". We're about speed, developer tools, and making your links work faster.
Fun fact: The .sh domain is actually for Saint Helena, a British territory in the South Atlantic. But in tech, .sh has become synonymous with shell scripts and developer tooling.
Our Values
Speed First
Every millisecond matters. Our infrastructure is optimized for instant redirects globally.
Privacy by Design
Your data belongs to you. We never sell or share your information with third parties.
Developer Love
Built by developers, for developers. Clean APIs, clear docs, no surprises.
Transparent Pricing
No hidden fees, no surprise charges. What you see is what you pay.
Global Scale
Edge servers worldwide ensure your links load instantly, everywhere.
Community First
Listening to user feedback and continuously improving based on real needs.
The Team Behind rus.sh
A small, focused team building great products
Engineering
Expert engineers with experience from Google, Facebook, and Twitter
Support
Dedicated support team responding within hours, not days
Product
Product designers focused on simplicity and user experience
We're always looking for talented people to join our team
Get in TouchReady to Get Started?
Join thousands of developers and marketers who trust rus.sh